PPC or Pay Per Click has been the gamechanger for marketing over the last 20 years. Google revolutionized marketing implementing their Google Ads service which almost single handily made them one of the largest companies on the planet
Google Pay Per Click was responsible for the shift in marketing dollars from print and more traditional media to Digital Marketing. Having the ability to target a very specific group of people by showing ads when people put in certain search terms opened the door for all types of internet advertising
Remarketing was another product pioneered by Google. Because of Google’s massive reach across the internet, you have the ability to follow people as they browse the web, with your branding and advertising customized for exactly them
Since the explosion of pay per click marketing, there are now thousands of channels that will take your advertising spend on a Pay Per Click basis. Google is still the dominant player in the field and offers tons of free online advertising tools to assist and analyze even the most complex of digital marketing strategies.