What Is SEO?
Search Engine Optimization or SEO describes the work involved in organic (non-paid) ranking of a website in search engines. SEO has been the driving factor behind every major website on the web for the last ten years. Zillow would just be a funny name if they were not successful at outranking other real estate websites in the search engines.
At One Click SEO, we look at Search Engine Optimization as much more than ranking a page for a specific keyword. We consider SEO to be the full gambit of Digital Marketing and online lead generation. We define success NOT by page one rankings, but by a ROI – return on investment.
Organic ranking of a website is not a commodity type of internet marketing service such as Google Ads or Facebook Marketing. To dominate search engine results requires experience, knowledge and time dedicated to constantly staying on top of the over 200 Google algorithm updates per year.
We have over 17 years of enterprise level digital marketing strategy with SEO at the center. Previously branded as DEAN Knows, we have made our name nationally successfully ranking our clients websites in the most competitive industries such as Real Estate SEO, Medical, Law and others.
Ready To Dominate Google?
One Click SEO provides affordable SEO Services for ranking your website for the key search terms that matter for your business. Our goal is not just getting you on page 1 of Google, but providing a measurable return on investment (ROI) for your marketing dollars.
Lets discuss the options for marketing your brand online and institute a holistic Digital Marketing plan for success.
Our Approach to
Search Engine Optimization
Having a great website is of little benefit if no one ever visits it. That is why One Click SEO has been focusing on search engine optimization at the center of our digital marketing strategies for almost two decades.
Many people are under the impression that when they have a website built, that search engine optimization is included. Although many web designers and website companies claim that be the case, they put little effort into any Search Engine Optimization strategy. Most web developers build sites that look “pretty” with the mindset that
We focus on on-page SEO utilizing Google’s best practices. We also run link building campaigns to get high quality back-links to your site. Our internet marketing services also include strategic social media campaigns, including Google+ and Google Places for location based marketing.
We even run Social Citation campaigns for certain businesses (such as restaurants) that need reviews to rank well. We have many levels of SEO Services that we offer from incremental, A la carte services to full Managed SEO campaigns.
Search Engine Optimization is a very cost effective marketing strategy. Whether you cherry picking from our A la carte services or have chosen fully Managed SEO, our goal is always to provide a return on investment.
As your SEO Consultant, we learn your business so we can create the best SEO Services to generate the RIGHT traffic to your website. We strive for long term relationships with all our business partners.
With One Click SEO, your spend decreases as your web traffic continues to increase. We do not try to “game” the system by exploiting a weakness in Google’s algorithm.
Because we are not only an SEO Agency but a full Digital Marketing firm, we understand how all of the pieces of an Internet Marketing Campaign fit together to create synergy.
Real Estate SEO
Search engine optimization for real estate is substantially more challenging than in most online vertices. The challenge ranking real estate websites is that page one of Google is dominated by the big, nation-wide companies such as Zillow, REALTOR.com, Trulia and Homes.com. After those authoritative websites, you are fighting the large brokers. You even have to fight with the Real Estate Franchises such as Keller Williams, Remax and Coldwell Banker.
One Click SEO doesn’t just to pretend to understand real estate marketing, we have been implementing enterprise level real estate SEO for well over a decade. We have a deep history in real estate including: sales, brokerage ownership, training as a licensed real estate instructor, Property Management Ownership, Board of Directors for multiple MLS’s including past President of one of the nations largest MLS’s and heading technology, strategy and internet services for some of the nations largest real estate brands. We understand real estate marketing from the inside out.
SEO for Law Firms
The competition behind search engine optimization for law firms, attorneys and lawyers is some of the most fierce on the internet. One Click SEO has had tremendous success raking law firms for some of the most competitive keywords on the internet.
Many attorneys have found that using Google Ads(formally known as Google AdWords or Pay Per Click) for Law Firm Digital Marketing can get extremely expensive. We have seen the average CPC (cost per click) within the law firm vertical to exceed $400.00 in some instances.
Our proven process for driving traffic to lawyers websites include Local SEO and Traditional SEO coupled with Content Marketing to dominate the competition.
Whether you are trying to rank a dentists office, doctors clinic, rehabilitation center or a series of urgent care facilities, One Click SEO has the experience to get you in-front of patients looking for your specific treatment options.
Digital Marketing for the medical industry is especially tricky because when you are dealing with people’s health, just being on the list is not good enough. Your brand must show empathy, compassion and competency all the while being structured to get the appointment set or the initial phone call with your office.
We have developed systems for getting appointments set online as well as follow-up processes to acquire new, positive reviews of recent patients. To be clear, we only work with bricks and mortar medical facilities. We do not provide SEO services for online pharmacies or similar internet based industries.
Local SEO is extremely critical for bricks and mortar style business. More and more people are using their cell phones or desktop computer to search Google to find local businesses around them. Voice search on mobile devices have made having your local business show up in the “Map Pack” even more critical for walk in traffic. Local SEO is quite different than traditional SEO Services in that Local SEO results show in a “special place” on a Google search. Although not recommended, technically you do not even need a website to show up for local searches.
Local SEO for bricks and mortar businesses is derived from Citations on sites that rank and display local businesses as well as the quantity and quality of online reviews. In addition, for the most competitive Local SEO industries, such as restaurants, you need to have Google map citations created as well as high level schema implemented on your website. For best results, we recommend combining Local SEO with locally targeted Facebook Advertising to promote your business directly to people in you immediate vicinity to drive walk in traffic.
One Click SEO has multiple pricing options to fit your needs and your budget. Over the years, in our efforts to scale our business, we have refined our methods and created systematic processes to implement our services. This has provided us the ability to break pricing down by the specific service you need, while providing value in each component offered. We have combined these into our SEO Packages.
If you have a basic understanding of the components involved in SEO and are piecing those together on your own, you may be interested in our individual SEO service options. Our incremental SEO services also are great for the business owner who has a smaller budget. Our ala carte services let you get started, with the biggest bang for the buck options and increase as the ROI starts flowing.
If you want to leverage our almost two decades of experience to strategically create a customized Digital Marketing campaign you are looking for our Fully Managed SEO pricing. For our fully managed clients, we take full responsibility for your Digital Marketing from strategy to implementation. To get started with SEO Management, we first examine your business model and your existing elements and design a full proof plan for ROI.