The combination of Local SEO and Google Ads is a perfect fit when launching a new website or when using a virgin domain. New websites or websites that have never been on Google’s radar, have a “waiting period” before Google will take you seriously. For this reason, your best marketing spend if you have just launched a new website, using a virgin domain or simply starting a Digital Marketing campaign, is focusing on Local SEO and driving traffic to the website via paid Google Ads.
Although every business is unique, Google’s Sandbox affects everyone without discrimination, so it is best to leverage your ad spend in the Google ecosystem which is Google Ads and Optimizing your Google My Business.
Once that is done, we would look at your business uniquely and create a long term digital marketing plan for your business.