Social Media for SEO2018-11-16T00:43:51+00:00

Social Media for SEO

With the explosion of social media in the last ten years, it would be silly to not leverage social media for driving traffic to your website.  Although social shares are not a direct factor that Google uses to rank a website, the promotion of your content on the proper social media platforms can drive traffic to your website.

Social Media Advertising Campaigns has changed marketing forever. Very similar to what Google did in the mid 2000’s. Social Media Advertising lets you customize who will see your ad using all of the information that is provided to the platform. You can micro-target your ad very specifically to be delivered only to your potential clients. This reduces your overall marketing spend because you are only paying for your ad to be seen by YOUR customers. Demographic options include, location, net worth, likes, marital status, education, income, needs, wants and purchasing habits and much more.

Using Social Media to Drive Traffic


Most traditional SEO campaigns include some level of content marketing.  Content marketing, at it’s core, is simply the creation of original content that revolves around your business.  Ultimately, articles that your clients may find interesting.  The second part of content marketing has to do with promoting the content.  This is where social media comes in.


Social Media platforms have proven to be a very important step in ranking a website.   At One Click SEO, we use our proprietary social syndication process to get your original content shared on the appropriate social media accounts

Social Media Advertising should include a custom built landing page on your website to convert traffic to new clients.  Tapping into the vast amount of data aggregated by social media sites, you can micro-target to your specific customer base, for an inexpensive and extremely effective marketing strategy.

Our Approach to

Social Media for SEO

Upon the posting of your original content to your website, we share the post (with the appropriate hashtags) to not only your social media accounts, but to our network of industry specific social media accounts.  Our social media accounts are personal and business accounts as well as Facebook and LinkedIn groups.

Our social syndication process includes scheduling each new piece of copy, to be posted to numerous social media accounts, over a twelve month period.  These posts drip with different pictures and quotes but all ultimately link back to the piece of content on your website.  Over time, we end up with tons of new posts, many with direct backlinks to your website, being posted on mulitple platforms by hundreds of different accounts.

We also leverage social media paid advertising when appropriate.  That could be a specific business goal or simply paying to get your new blog or money page in-front of a hyper-targeted group.   We have seen some declines in the conversion rates from some of the major platforms.  This could be from saturation or their allowing “bots” to click the paid ads. 

Facebook 

Facebook is the largest of all Social Media Platforms. In addition to creating a professional Facebook business page, we post business-specific, daily posts to engage your customers and drive traffic back to your website.  Facebook also includes an almost endless number of Facebook Groups.  These groups are very granular and generally have people very interested in the group topic. Sharing appropriate posts to these groups have proven to be a successful strategy in leveraging social media for SEO.

Paid Facebook Advertising is extremely cost effective since you only pay to be in front of your preferred customer.   We leverage paid Facebook campaigns on a consistent basis to get articles in front of people who truly have an interest in the content.  In addition, we have a very long history of creating paid Facebook advertising campaigns for unique purposes.   

Twitter

Twitter is an extremely fast social media platform with thousands of new tweets being tweeted every minute.  We not only post all of your content to your Twitter account, we also post it to our army of Twitter accounts.  Because of the fast paced environment of Twitter, we generally have each original content post Tweeted over a 12 month period.    

Our secret weapon in our Twitter arsenal is Twitter Explosion.  Twitter Explosion is a custom built platform that automatically grows Twitter accounts.  Each of our accounts we have on Twitter Explosion is continuously finding new, real influences to follow, retweeting appropriate tweets, liking tweets, direct messaging our twitter-sphere and ultimately, getting new followers to expand your reach on Twitter.  

Twitter Paid Advertising can drive customer engagement utilizing special offers, tweet engagements and app downloads. Fitting a specific business advertising need, Twitter Advertising can be extremely effective if strategically laid out and implemented. 

LinkedIn

LinkedIn is a very powerful tool if your industry is selling business to business.  Termed The Professional’s Facebook, LinkedIn is another platform that we share your original content to.   LinkedIn is not as crowded as other social media networks, so you don’t need to post on LinkedIn quite as frequently.  What is necessary for engagement on LinkedIn is a professional profile and insuring that every post brings value.

LinkedIn also has branched out in other areas.  You have always been able to post directly to LinkedIn (write a blog directly on their platform) but now they have Slideshare.  Slideshare lets you create slideshows which can be viewed or shared on the respective platform.  Because you can incorporate links in Slideshare, it can be a very powerful SEO tool.

Paid advertising on LinkedIn can be another powerful tool if your product is sold Business to Business or B2B. Although a little more expensive than some of the other alternatives, LinkedIn provides multiple ways to get your brand or value proposition in front of other business people.

Other  Platforms

There are new social media platforms being brought online almost daily.  From Snapchat and Quora to Allignable and Reddit, Minds to Medium and Periscope, there is an endless amount of time that could be allocated to promotion on the lesser platforms.  Although we pay very close attention to these, and in some instances find a strategy that can be leveraged, we stand by the belief that any social media platform needs a critical mass of users. 

We have also found that many new social media platforms change dramatically over time.  We have found multiple strategies on newer platforms only to have them make changes that decrease the effectiveness.  A perfect example is that after security issues were brought up, Google decided to simply close Google+ altogether.  Similarly, Minds started out as a platform that you post original content and could a follow back-link.  Just recently they changed the platform to force users to log-in to see the articles, making the existing posts unscrapable by Google.  

We keep a constant eye out for all new platforms, especially when we see new publication options.  If you have a new social media platform that you think has potential for SEO, let us know!  We would be happy to check it out. 

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SEO Services

Local SEO

Local SEO is best used for a bricks and mortar type of business. Local SEO consists of social signals, social citations and online reviews. Local SEO may also make better use of your city or location for the search terms focused on your business.

On-Page SEO

On-Page SEO consists of utilizing Google’s best practices in the formatting of the website. It is correctly using all HTML Headers, Meta Titles, Meta Descriptions, URL structure and internal links.

Search Engine Marketing

Search Engine Marketing (SEM) consists of combining the best of Search Engine Optimization (SEO) and coupling it with paid Search Engine Placements such as Google AdWords, Google Re-marketing or Facebook Re-marketing.

Link Building

One of the single most important aspects of SEO Optimization is having quality websites that link to your website.  Simply having a lot of links to your website from low quality locations on the web can actually be detrimental to your Search Engine Optimization.  We focus on quality link building so your site ranks where it should.

Advanced Schema 

Schema is additional code that is placed on your site that provides critical business information about your business.  Although not seen by the human eye, utilizing advanced schema gives you an edge over the competition. Advanced schema can assist in getting a rich snippet placement in Google search results.

Content Marketing

It is true that Google loves content, but not just any content.  You need all original, captivating content to separate your brand from the pack.  Content alone is also not enough.  You need a social media syndication process to get your content in front of the right people.

Keyword Research

Keyword research is the starting point of any successful Digital Marketing campaign.  We have an exhaustive process for deducing what phrases and terms your potential clients are searching for.  Just because a certain keyword gets many searches does not mean that you should spend your resources attempting to rank for it. It’s crucial that you choose phrases that don’t just get searches, but search terms that convert into sales. 

Citation Building

a Citation is a mention of your business name with another piece of business information, such as your phone number, address, website, or a combination of the three. Citations are important for ranking in Google’s local search results, so the more of them you have from quality sources, the better your business is likely to rank. We create accounts with back-links on hundreds of Citation Websites such as Yelp with your consistent Name, Address and Phone Number (NAP)

Social Syndication

Social Signals are becoming increasingly important for Search Engine Rankings. Google looks very closely to what content is being shared on Social Media to determine a brand’s authority. Our proprietary social syndication system utilizes hundreds of real social media accounts on multiple platforms to get your original content viewed by your client base.  With the on-page SEO on each blog post leveraging your silo’d website and internal link structure, drives authority to your “money pages”.

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Managed SEO


We work with our Managed SEO clients to provide an Affordable SEO Package that delivers a solid return on investment (ROI). We find out your business goals and leverage our experience to provide the most cost effective Digital Marketing Campaign possible. Ranking your website for keywords that do not convert into sales is NOT what we do. We look at all Digital Marketing Campaigns with a holistic approach and may apply Search Engine Optimization, Search Engine Marketing, Social Media Marketing, REmarketing, Content Marketing, Local SEO or a variety of other advertising options  to achieve your business goals in the most cost effective manor possible. We strive to build long term relationships with our clients and we understand the only way to do that is to deliver to the bottom line.

A la carte SEO


Our Incremental SEO pricing is only achievable because of our fine tuned processes, which have been developed over years of serving our clients.  This revolutionary pricing model lets you start building your online presence by implementing specific strategies without an all encompassing internet marketing campaign.  This style of pricing also is enticing to the DIY SEO business owner who wants to be in control.  We have worked hard to insure that every A la carte service we provide includes REAL value and REAL results.  These are the same exact services that we provide to our full Managed SEO clients, but you choose what you want and the price you pay. 

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