Internet service for local businesses operated by Google.
Previously known as Google My Business (GMB) and currently sometimes abbreviated to GBP.
These are profiles within Google’s ecosystem where businesses put business information that serves as the persona of that company, branch or location in the search engines eyes. If a user searches for, what Google has determined to be, a query looking for a local business, local service or local product, they will display a Map Pack (also known as a 3-pack) of Google Business Profile results on top of the traditional “10 blue links”. Ranking in the Map Pack drives web traffic from customers to businesses thus has become a dominate aspect of SEO. Optimizing a Google Business Profile for outranking competition is sometimes referred to as Local SEO.