Using Social Media to Drive Traffic
Most traditional SEO campaigns include some level of Content Marketing. Content marketing, at it’s core, is simply the creation of original content that revolves around your business. Ultimately, articles that your clients may find interesting. The second part of content marketing has to do with promoting the content. This is where social media marketing comes in.
Social Media platforms have proven to be a very important step in ranking a website. At One Click SEO, we use our proprietary social syndication process to get your original content shared on the appropriate social media accounts.
Whether you are using the targeting aspects of social media marketing to get your most recent blog clicked on or if you are targeting customers for a direct conversion, hyper-targeted social media campaigns are very effective.
Social Media Advertising should include a custom-built landing page on your website to convert traffic to new clients. Tapping into the vast amount of data aggregated by social media sites allows you to micro-target to your specific customer base for an inexpensive and extremely effective marketing strategy.