The quality and quantity of back links that point to your real estate website is what shows Google that you are an authoritative source of information. Their are different ways to acquire back links, but it is very important to remember that all back links are not created equal. The more authoritative and relevant the site linking to you, the more powerful the back link. If you have many spammy back links pointing to your website, that can actually be detrimental to your SEO.
Here are a couple ways that you can create and sculpt your back link profile.
- Guest Posting
- Study Your Competitors Back Link Profile
- Content Marketing
- Social Media Syndication of Original Content
- Creating Citations for Local SEO
- Finding Broken Back Links From Sites You Want a Link From
- Web 2.0 Sites
Back creation is the single most important, and most challenging task of an SEO Agency or individual. Much of what is done in the content marketing process is done to have other websites link to that content. So not only do you need content worth linking to, you need the process for getting that content in front of enough people to have them link to it.
With back links being the single most important factor for ranking on Google – it is also the single most abused process by many SEO agencies. In the past, simply a higher number of backlinks increased the authority and visibility of your website. Today, mostly because of the abuse from SEO companies, Google looks very closely at every back link. Although in the past, many found success with the creation of tons of back-links from just about anywhere, today too many backlinks from the wrong websites can hurt your search engine optimization efforts and even get you banned or de-indexed from Google.