How to choose an SEO Agency and NOT get burned!
Hiring a Real Estate SEO Expert
It is possible to rank your website yourself, but because of the complexity and the unique challenges in real estate SEO – many choose to pay an expert. Because of the intense level of competition, you may find that the SEO pricing, when referring to the real estate vertical is higher than others.
Any SEO agency may not be up to the task either. Just because they may have the SEO tools, they most likely do not have the real estate tech background to understand IDX (which will make up the vast majority of your content) as well as other unique aspects of real estate SEO.
Is Real Estate SEO Hard?
Search engine optimization for real estate is substantially more challenging than in most online vertices. The challenge in good SEO for Real Estate is that it is dominated by the big, nationwide companies such as Zillow, REALTOR.com, Trulia and Homes.com.
After those authoritative websites, you are fighting the large brokers. You even have to fight with the Real Estate Franchises such as Keller Williams, Remax and Coldwell Banker.
Lastly, almost every agent has their own website — and in 2021, we have about 2 million active real estate licenses.
SEO for Real Estate by REALTORS
One Click SEO just doesn’t pretend to understand real estate marketing, our founder was a licensed real estate instructor for 8 years and has been a REALTOR for well over a decade. Even our content marketing manger has 20 years of running a real estate brokerage under his belt.
We understand real estate marketing from the inside out. With years of experience in all aspects of real estate technology from being one of the leading IDX experts in the country to creating websites for some of the largest real estate brands in the country, we understand real estate marketing.
One Click SEO understands that having your website show up for a search term that gets thousands of searches per month is the best advertising you can get for growing a brokerage and recruiting agents.
The name recognition for your real estate brand being squeezed between Zillow, Trulia and Realtor.com is a game changing experience for a brokerage. The website traffic and leads from your website is just the cherry on the top.
Search Engine Optimization for Real Estate
We have specialized in SEO for Real Estate for over 18 years with powerful results. Working with some of the largest real estate brands in the country, focusing specificity on search engine optimization for real estate.
As Real Estate SEO experts, we look at search rankings as only one part of an overall Digital Marketing Package, all designed to provide an ROI from your web presence. All Search Engine Optimization takes time, because of that, we have devised a way to start delivering new leads immediately while growing your website’s SEO over time.
We utilize Google Ads to generate immediate traffic and leads while leveraging Facebook REmarketing to build your brand. Creating targeted traffic not only helps your SEO over the long term, but starts generating new seller leads immediately. The ongoing follow-up marketing on Facebook keeps your real estate brand top of mind for months after potential clients visit your website.
A Digital Marketer Who Understands Real Estate
You need a Digital Marketer that understands real estate. We have a deep history in real estate including: sales, brokerage ownership, training as a licensed real estate instructor, Board of Directors for multiple MLS’s including past President of one of the nation’s largest MLS’s and heading technology, strategy and internet services for some of the nation’s largest real estate brands brokers with over 5,000 agents.
We have also assisted dozens of smaller brokers with their digital marketing all across the US, Canada and Mexico.
One Click SEO (formally DEAN Knows) just doesn’t to pretend to understand real estate marketing, we have been deep in it for almost two decades. We understand that having your real estate website show up for a major real estate search term shows market dominance.
If you are looking for fully managed real estate internet marketing – by true real estate experts, fill out the form below.