The first step in ranking your real estate website is getting the local Map Pack nailed down. It has been said a million times…”real estate is local”. That has never been more true then in the word of online real estate marketing. The first step in establishing your local SEO is creating and claiming your Google My Business listing. This will officially tell Google about your brand, your business name, business address and business phone number.
Real Estate marketing experts call that your NAP (Name, Address, Phone Number). A super important aspect of this process is ensuring that your NAP is consistent with your Google My Business account and your other online mentions such as Facebook ,Twitter and of course, your website.
Verifying your GMB account will usually require a postcard being mailed to the business address claimed. The postcard will contain a PIN – which you enter into GMB for verification. Once your Google My Business account is created and verified, you will want to create/update citation accounts. Citation accounts are websites that reference your business online such as Facebook, Yelp, Yellow-pages and Foursquare. There are literally thousands of potential citation websites that you can create. We can not stress enough how important it is to insure that all citations have the identical NAP as you Google My Business listing.