Real Estate SEO

Are you tired of paying for a real estate website but not getting any traffic from Google? If you are a REALTOR or a local brokerage, getting traffic to your website from is more crucial today than ever before. With the internet playing such a crucial role in the real estate transaction in 2018, not having your website found for commonly searched real estate terms means you are missing out on a ton of traffic, which converts to leads, which convert to sales. Unfortunately, many REALTORS do not know what is needed to organically rank their website. We will cover the basic steps for ranking a real estate website using real estate SEO best practices.

The Difference in Real Estate SEO

SEO for real estate is substantially more challenging than in most industries. The challenge in good SEO for Real Estate is that it is dominated by the big, nation-wide companies such as Zillow, REALTOR.com, Trulia and Homes.com.  After those authoritative websites, you are fighting the large real estate brokers. You even have to fight with the Real Estate Franchises such as Keller Williams, Remax and Coldwell Banker.

A REALTORS Guide to SEO

Although real estate SEO is more competitive and has some unique challenges, many of the steps involved in ranking a real estate website are the same as traditional website search engine marketing.  Below is the step by step process that real estate agents can use to get the search results they require for traffic and lead generation, in the order it should be done. Below is not a list of SEO tips but the process from beginning to end to rank a real estate website.

One Click SEO’s Guide to Real Estate SEO

Expand to reveal each step in ranking a real estate website

The first step in ranking your real estate website is getting the local SEO nailed down.  It has been said a million times…”real estate is local”. That has never been more true then in the word of online real estate marketing.  The first step in establishing your local SEO is creating and claiming your Google My Business listing. This will officially tell Google about your brand, your business name, business address and business phone number.  

Real Estate SEO experts call that your NAP (Name, Address, Phone Number). A super important aspect of this process is ensuring that your NAP is consistent with your Google My Business account and your other online mentions such as Facebook, Twitter and of course, your website.

Verifying your GMB account will usually require a postcard being mailed to the business address claimed.  The postcard will contain a PIN – which you enter into GMB for verification. Once your Google My Business account is created and verified, you will want to create/update citation accounts. Citation accounts are websites that reference your business online such as Facebook, Yelp, Yellow-pages and Foursquare.  There are literally thousands of potential citation websites that you can create. We can not stress enough how important it is to insure that all citations have the identical NAP as you Google My Business listing.

For many SEO companies, real estate keywords are very easy.  It’s simply *your city* real estate or *your city* homes for sale.  In many instances, these can be the most searched key phrases, but are not necessarily what keywords you should be going after.  True Real Estate SEO experts will look for the best keywords to convert and even use latent semantic keywords. Keyword research for real estate should include not only the obvious, but every deviation of those keywords included.  For instance, *your city* homes for sale should also include:

  • *your city + state abr* homes for sale
  • homes for sale in *your city*
  • homes for sale in *your city + state abr*
  • *your city* real estate
  • *your city + state abr* real estate
  • *your city* real estate for sale
  • *your city + state abr* for sale
  • real estate *your city*
  • real estate in *your city*
  • real estate for sale *your city*
  • all of the above with the state abbreviation
  • similar search phrases with subdivisions
  • similar search phrases with counties

Each of these search phrases will have a different number of monthly searches.  Each of the above keywords will have a different set of competition. Coming up with your specific set of real estate keywords takes time and a methodical approach. For more details, read our article on real estate keywords.

Now that your local SEO is in place and you have a good idea of what keywords you would like to be found for, the next step is completing an SEO website audit.  For may REALTORS that did not build your own website, this may seem like a daunting task.

For most of you, your best best in the website audit process is to either use a free, website audit tool like the one One Click SEO provides, you could also use a tool like Screaming Frog or you could hire a professional to manually go through your site.  We feel that One Click SEO has the Best SEO Audit Tool.

Once you have the audit results, you now at least know where your website stands from the technical perspective.  Its important to remember, there is no silver bullet for SEO – to effectively rank any website, there are many parts that must all work in concert.

Notwithstanding the structure of your real estate website, the meta titles and headers are the most important aspect of the on-page SEO.  Your meta title for each page shouls be the main keywords your would like to rank. When you boil all of the content on the page down – you should end up with your meta title.

Your “Meta Title” can be looked at as the question that the individual web page answers.

Your meta title should stay somewhere between 10 and 70 characters long. The next step is reviewing your meta headers on each page.  Headers are looked at as the structure of the web page. Similar to how you would structure an outline when writing in school. Your H1 header should be the same (or very close to) your meta title. As a general rule, you should only have one H1 Header.  You should also try to have a couple H2 headers in each page also. These would be the second most important. Under each header would be a paragraph or two that defines what the header stated.

It is 2018 – by this time anyone who is even remotely serious about their website has already made it mobile friendly.  In addition, this should be caught in your website audit too — but it is so important, we felt it still deserved its own section.  

With more than half of the internet traffic in the world being from mobile devices, we even recommend building your real estate website Mobile First.  Another no-brainer is assuring that your website is as fast as possible. These two factors somewhat go together as the speed in which your website loads is even more critical for mobile devices.  Below, we go into some detail on advanced solutions for both mobile and speed by implementing AMP.

Anyone in real estate understands one of the main reasons that home buyers and home sellers use the internet in the real estate sales process is to search for listings.  The act of having real estate listings, from other brokers displayed on an agents site is through the implementation of IDX. Most people working on real estate SEO already have IDX in place, but is it implemented best for IDX purposes?

When you display an IDX listing on your website you are pushing out the same information as every other local real estate site with a RETS feed from the MLS. Ultimately, that has everyone displaying IDX on their site is displaying duplicate content.  

For the last 5 years, Google has been moving from a quantity of content to a quality of content algorithm for ranking.  Throwing out thousands of mostly duplicate content pages, dilutes your QUALITY CONTENT that you should be pushing out of your site.   You should be pushing custom blog content from your site and sharing that on social media. All of that work is substantially diluted when you push out hundreds of new “crap” pages (AKA IDX listings) every week.

The quality and quantity of back links that point to your real estate website is what shows Google that you are an authoritative source.  Their are different ways to get acquire back links, but it is very important to remember that all back links are not created equal. The more authoritative and relevant the site linking to you the more powerful the back link.  If you have many spammy back links pointing to your website, that can actually be detrimental to your SEO.

Here are a couple ways that you can create and sculpt your back link profile.

  • Guest Posting
  • Study Your Competitors Back Link Profile
  • Content Marketing
  • Social Media Syndication of Original Content
  • Citation Creation
  • Finding Broken Back Links From Sites You Want a Link From
  • Web 2.0 Sites

Back creation  is the single most important, and most challenging task of an SEO Agency or individual. Much of what is done in the content marketing process is done to have other websites link to that content.  So not only do you need content worth linking to, you need the process for getting that content in front of enough people to have them link to it.

You can not be a successful REALTOR today without a strong social media presence.  Your social media accounts should post all of the money pages and blog posts from your real estate website.  Most real estate agents post articles from real estate websites like ActiveRain, Innman or Realty Times to their social media accounts.  Wouldn’t it make more sense to be pushing your own real estate content?

All agents and brokers should have the following social media accounts:

  • Facebook Business Page
  • Twitter Page
  • LinkedIn Profile
  • Google+ Publishing

Schema is what tells Google and other web giants what your business is about.  The schema on your real estate website should reflect if you are a real estate agency, real estate broker, real estate agent and so on.  The schema on your real estate site should also contain your exact Name, Address and Phone Number also known as NAP.  Other tags schema include your hours of operation and what real estate markets you serve.

Most real estate agents, brokers and teams are well aware of the power of the online review.  Whether you get your reviews on Zillow, Yelp, Google or your own real estate website, you should maximize every testimonial.  For Google to recognize the copy as a review, all of your reviews should have the proper schema and an aggregate rating.  Be careful, if you tag the reviews on your site incorrectly, it may look to Google as if you are copying an existing review and trying to get credit for two. 

SEO for Real Estate by REALTORS

One Click SEO, formally DEAN Knows, just doesn’t to pretend to understand real estate marketing.  Dean Cacioppo was a licensed real estate instructor for 8 years and has been a REALTOR for over 17 years.  With decades of experience in all aspects of real estate technology, there is little that the gurus at One Click SEO have yet to experience. 

In addition to being one of the country’s leading IDX experts, the founders of One Click SEO have created websites for some of the largest real estate brands in the country. The members of the One Click SEO team have extensive backgrounds in many areas of real estate including generating web traffic and leads.

We proudly sport experience as brokerage owners, real estate instruction, real estate technology, MLS board presidents and property management company owners. We understand that having your real estate website show up for a major real estate search term shows market dominance.

Ranking for a search term that gets thousands of searches per month is the best advertising you can get for growing a brokerage and recruiting agents. The name recognition for your real estate brand is elevated when squeezed between Zillow, Trulia and Realtor.com. Ranking for either major real estate terms or thousands of real estate keywords is a game changer from not only a lead generation aspect, but a branding perspective.

If you are looking for fully managed real estate SEO – by true real estate experts, fill out the form below.

Managed SEO Request

REAL ESTATE SEO PACKAGES

Our Real Estate SEO Pricing Packages are only achievable because of our fine tuned processes which have been developed over years of serving real estate agents, brokers and large teams.  This revolutionary pricing model lets you start building your real estate brad immediately by implementing specific strategies without the cost of Managed Real Estate SEO implemented by real estate gurus.  

This style of pricing also is attractive to the REALTOR who wants to be in control and wants to attempt to implement their own SEO.  Our packaged real estate SEO services are also great for the newly licensed agent who understands that their long term success is dependent on their ability to generate consistent buyer and seller leads over time.

We have worked hard to insure that every à la carte service we provide includes REAL value and REAL results.  These are the same exact services we provide to our full Managed SEO clients in the real estate industry, but you choose what you want and the price you pay. 

Real Estate Blogging

$199/month
  • Two 800+ Word, Real Estate Blogs Professional Written
  • Blogs Posted to Your Website
  • Licensed High Quality Photos
  • .

Real Estate Schema

$$300Plus $100 Per Page
  • Implement Real Estate Industry Tags
  • Implement Advanced Real Estate Schema
  • Testing of Every Page

On Page SEO

$500+ $100 per page
  • Full Site Audit
  • Proven Real Estate URL Structure – Silo
  • Internal & External Linking
  • IDX Meta Data

Content Marketing SEO for Real Estate

$499/month
  • Two 800+ Word, Real Estate Blogs Professional Written
  • Blogs Posted to Your Website
  • Licensed High Quality Photo
  • Photo Customized With REALTOR Overlay
  • Blogs Social Shared to Your Accounts
  • Blogs Socially Syndicated via Our Network of Real Estate Social Media Accounts
  • Community Page, Internal Linking
  • Authority, Outbound Links
  • On Page SEO

Local SEO for Real Estate

$600for 6 months then $300/month
  • Creation/Optimization of GMB Account for Real Estate
  • Full Citation Audit
  • Creation of Primary Citations
  • Creation of Secondary Citations
  • 250 Google Map Embeds to Your Real Estate Office
  • 2 Press Releases on Top Realtor in Your City
  • 10-20 Google Posts on Real Estate
  • Local Authority Links
  • Claim Apple Maps
  • Claim Bing Maps
  • More Proprietary Tactics!

Digital Marketing Add-Ons

  • Google AdWords Management $300/month
  • Facebook Ad Management $250/month
  • Tier 1 Real Estate Back-Link $75
  • Tier 2 Real Estate Back-Link $35
  • Social Syndication on Real Estate Profiles $99
  • Full Reporting $65/month
  • Happy Home-Buyer/Seller Reviews $45
  • *Other Options Available
  • *Each Ad-on has specific requirements

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2018-11-15T23:04:52+00:00