Healthcare Digital Marketing & SEO Services

Healthcare SEO

SEO Services Needed for the Healthcare Industry

Local SEO

Showing up in local searches at the top of the Map Pack is critical for many businesses and medical practices within the healthcare industry.  Local SEO is focused on optimizing your Google My Business listing, helping to generate quality reviews, citation creation, Google map embeds, press releases, and more.  Knowing how to choose the best SEO agency is imperative to your online success!

 

Secure Website

Understanding that having a medical internet presence requires a huge amount of trust (from both patients and Google), our SEO strategies start with ensuring that every page on your custom website is fully secure.  We look for any “mixed content errors” where you may be pulling a piece of code, font, or photo from an unsecured website, as well as ensuring that all of your outbound links point to secure websites with HTTPS.

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Healthcare Schema

Schema structured data is what tells Google and other web giants what part of the healthcare industry your website is about.  The schema on your medical website should reflect the details of your Doctors office, Urgent Care Facility, Dentist or Drug Rehab.  The clinic hours should be posted as well as the aggregation of reviews from past patients.  Your schema will also tell search engines the relationship between your website and your social media accounts as well as your location, official name and phone number to set an appointment for treatment.

Implementing schema can be a little overwhelming for the novice webmaster.  As urgent care SEO experts, most of the basic schema apps or plugins only implement the bare minimum (which of course is better than nothing). To get all of the appropriate tags set on your healthcare website requires some programming knowledge.

Social Syndication

Social media accounts for healthcare SEO should post quality, informative content to Facebook Groups in your respective medical field as well as local community pages and groups.  You should have original copy about your medical field posted periodically to your website and shared among your social media accounts.  Fresh healthcare blog posts should be syndicated to drive as much traffic as possible.

All medical facilities should have the following social media accounts:

  • Facebook Business Page
  • Twitter Page
  • LinkedIn Profile
  • YouTube Account

There are many products that will assist you in socially syndicating your original content from your website.  Hootsuite is a very popular content-sharing application, as is Buffer.  One Click SEO has a proprietary social syndication process that pushes your content to hundreds of social media accounts over time.

Authoritative Backlinks

If you really want to acquire traffic online for your medical business, high-quality backlinks from other authoritative healthcare websites are crucial.  Acquiring high-quality backlinks from medical-based websites is not easy and takes time.  As a professional healthcare search engine optimization company, we structure and create a variety of backlinks including:

  • Backlinks from authoritative healthcare blogs
  • Web 2.0 backlinks about the medical industry
  • Tier 2 and Tier 3 backlinks from healthcare websites
  • Google stack backlinks
  • Medical Citation backlinks
  • and more!

All of the backlinks are monitored by our healthcare SEO experts for domain and page metrics as well as state of indexing, # of outbound links, follow vs nofollow, trust, and authority of both the page and domain. As a hospital, inpatient, and outpatient clinic, and urgent care SEO company, we know what it takes to get the backlinks your site needs to rank above the competition.

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Keyword Research

Understanding the key phrases that are being searched online is fundamental in any digital marketing campaign focusing on the medical industry.  We look at the top-ranking medical competitors and find common keywords they all rank for.  We use multiple SEO programs, pulling from different databases to derive the most all-encompassing master keyword list available.  Next, we look for “diamonds” which are search phrases that are un the uptick in search volume that the level of competition is still low.

Online Reviews

Most people working within the healthcare industry are well aware of the power of the online review.  Regardless of where you acquire your reviews (Yelp, Google, Facebook, or your own healthcare website), you should maximize every testimonial available.  For Google to recognize the copy as a review, all of your reviews should have the proper schema and an aggregate rating.  Be careful, if you tag the reviews on your site incorrectly, it may look to Google as if you are copying an existing review to your office or clinic and trying to get credit for two.

Your Healthcare SEO Agency

One Click SEO focuses on the most competitive industries including SEO for healthcare.  Our organic SEO services experience ranges from Dentists, Medical Clinics, Physical Therapists, Chiropractors, Drug Rehab facilities, Urgent Care Clinics, and more. We understand the combination of aggressiveness and professionalism is crucial for any digital marketing plan for the healthcare industry.

Internet Marketing for the healthcare industry is unique in that Google’s EEAT algorithm update (recently referred to as the medic update) dramatically changed the way websites in the medical industry were ranked.  Starting in August of 2018, the EAT Google Algorithm update was a core update that “shuffled the deck” for websites in many “critical for life” industries such as Healthcare.

To acquire the web visibility needed to obtain an ROI within the healthcare vertical requires the following digital marketing services:

  • Search Engine Optimization
  • Reviews (Google and 3rd Pary Websites)
  • A Website that is Secure and Fast
  • A Carefully Planned Content Marketing Strategy
  • Robust Content Syndication
  • Authority and Relative Medical Backlinks
  • High-Level Schema Implementation
  • Strategic Google My Business Development
  • Unique Citation Creation

After reviewing your unique value proposition, business goals, and level of competition, our healthcare SEO experts can create a custom digital marketing plan for you.

healthcare digital marketing and SEO

Have Any Questions

Contact Us

  • Phone - +1 985-250-0787​

  • Email - info@OneClickSEO.com​

  • Address - 3701 Canal Street Suite J, New Orleans, LA 70117

  • Address - 5793 W 37th Place Ste 101, Kennewick, WA 99338

  • Address - 126 Westfield Loop, Little Rock, AR 72210

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Return on Investment in online marketing

The goal for any medical online marketing strategy is a Return on Investment.  We review your business and develop a strategic customized digital marketing campaign that focuses on your healthcare business.

True-Business-Partner- One Click SEO

Most digital marketing agencies that focus on the medical industry think their business day is over when 5:00 comes around.  Just like the medical industry, we are available when we are needed.  That may include nights and weekends.

SEO has lasting results

A relationship that is built in the medical industry has lasting results.  Similarly, all of the strategies that One Click SEO uses to drive new traffic and create new clients only grow stronger over time.

Internet-Marketing-2-1

We understand that there is no silver bullet when marketing for the medical industry.  A successful campaign includes building a holistic digital marketing strategy that includes a great website, SEO, PPC, Content Marketing and more.  You need a full service healthcare SEO agency on your side.

Instant SEO Audit?

Do you want a FREE SEO Report On Your Current Website? Just click the button.....that's it!

Urgent Care Marketing

Urgent Care facilities rely on walk-in traffic.  With localized domination for the Map Pack on mobile devices is what is needed when a potential client searches “urgent care around me”.   Experience has shown us that the vast majority of people in need for fast, local medical care use their mobile device to find where they are going to go.

urgent care digital marketing
dentist digital marketing

Dental Marketing

Marketing for the Dental industry is ultra competitive.  With the vast majority of new dentist leads being created online from basic searches, showing up for those critical searches makes all the difference for the successful dentist office.  A new dental client, when provided with great service, has shown to have years of annual revenue for local dentists offices.

Marketing for Doctor's Offices

Urgent Care facilities rely on walk-in traffic.  With localized domination for the Map Pack on mobile devices is what is needed when a potential client searches “urgent care around me”.   Experience has shown us that the vast majority of people in need for fast, local medical care use their mobile device to find where they are going to go.

digital marketing for doctor's offices
assisted licing digital marketing

Assisted Living Marketing

Marketing for the Dental industry is ultra competitive.  With the vast majority of new dentist leads being created online from basic searches, showing up for those critical searches makes all the difference for the successful dentist office.  A new dental client, when provided with great service, has shown to have years of annual revenue for local dentists offices.

Ready To Dominate Google?

Search Engine Optimization (SEO) has been the driving factor behind every major website for the last ten years. Zillow would be just a funny name if they were not successful at outranking other real-estate websites in search engine rankings.

There is an old riddle: Where do you hide a dead body? On Page 2 of Google! Everyone has gotten that call . . . I’m from the so-called SEO Consultant who says they can get your website on the front page of Google. . . blah blah blah.” That doesn’t work by the way—and that’s NOT what we do at One Click SEO.