Learning how to choose an SEO Agency can save you time, energy and a ton of money. Hiring the right SEO company should improve your websites’ visibility in search engines and ultimately provide a return on investment. Because search engine optimization takes time, it can be months before you realize that you choose the wrong SEO firm and you could be facing disastrous results.
If you are in the market for a Digital Marketing partner to handle your SEO, we will cover what questions you should ask SEO candidates as well as what to avoid when choosing an SEO Agency.
Search Engine Optimization has to be professionally researched, well planned and technically executed. Each SEO strategy should be implemented according to the unique business needs and the industry. While there are a lot of digital marketing agencies in the marketplace, not all keep up with the everchanging industry of search engine optimization. Even with the best intentions, many marketing companies don’t possess the skillset to compete in competitive Google searches. True SEO experts spend enormous resources on research, development, testing, case studies, marketing trends, understanding Google’s best practices, and emerging technologies.
Everyone has gotten robocalls or a spammy email from companies offering shady SEO services. Anyone offering to handle your SEO campaign without understanding your companies value proposition should be a red flag. Many of them are simply scams you should avoid altogether. Anyone that promises you a guaranteed placement on page one of Google should be ignored.
Choosing a bad SEO agency can also harm your brand and cause damages to your business by having your website to get deindexed. In some circles, this type of SEO is called Black Hat SEO. Issues from black-hat SEO can take years and tons of money to correct and can crush a small business. These bad actors in digital marketing follow unethical practices that violate search engine guidelines in manipulating results.
The result of bad SEO practices can be very damaging to your website and your business. Either it will drag your site’s ranking down to the bottom or worse, remove your site from the search engines altogether. Unscroupouls SEO tactics can get your website penalized or de-indexed. For that reason, you have to be very careful in choosing the right SEO Agency to work with.
Finding a good, quality marketing partner, that makes honest predictions and delivers results can be a challenge. Developing a good Search Engine Optimization strategy is not an easy task and should not be underestimated. There are many misconceptions in choosing who to trust with your online visibility.
Make sure that you don’t fall into any of the above traps and you will save yourself countless hours frustration and a lot of money. It is best that you will educate yourself on what is SEO and how it works. Learning SEO basics will help you to have a better understanding of the processes and strategies used by the SEO gurus.
Asking the right questions of potential SEO firms is an important step in choosing a long term internet marketing partner.
Some SEO agencies provide web-page or even sitewide SEO audits. Look at the quality of their free SEO audit to get an idea of what they consider important.
A Quality SEO agency is the one that:
Although online reviews can be helpful, they also can be manipulated by a savvy online marketer. Take all reviews with a grain of salt.
Once you find good candidates, the selection process will follow. Check the company’s ability to rank a website, to target the right keywords, to measure success based on goals, and then assess the quality of SEO work and strategy.
You will want to familiarize yourself with the major Google algorithm updates and penalties. Choosing the wrong company to implement your digital marketing strategy can cause big problems.
There are hundreds, maybe even thousands of tools used by a reputable SEO agency. The type and quality of SEO tool can provide valuable insight into how a digital marketing company operates. Are they only using free tools? Have they invested heavily in tools and reporting?
Google Analytics and Google Search Console are bare minimums for any SEO company. These tools are absolutely free to use and every SEO should be familiar with them. Many of the larger SEO firms have invested in more elaborate paid tools such as SEMrush, Ahrefs, MOZ Pro and CORA to provide data and provide valuable insight on what it will take to rank. As a general rule, most serious SEO agencies spend a lot of money on multiple tools to properly do their job.
Your current and future decisions should be based on facts and credible statistics, not “I think we should try this”. Ask how the company will use analytics to optimize your site. Any professional company will be able to explain it well enough to implement any recommendations made. What other tools do they use for analytical and reporting purposes?
It is very important that you not only get quality SEO services from the company you choose but that you also feel comfortable working with them. They should be a long term business partner that shares in your success. The best SEO companies in the world provide a return on investment for their clients and can act as a resource for all Digital Marketing.
Also, we’ve discussed above that there are many fraudulent SEO companies everywhere that would be happy to take your money. You have to be always on the lookout so as not to be abused by those scammers. If possible, ask to meet face to face. How do they sound on the phone? Can you call them within regular business hours and get a hold of the same person?
Keep in mind that nothing and nobody can give you the guarantee of getting your site into the #1 rank on Google results. Be careful of those SEO companies that send random emails, and those that do not give a clear explanation of how they will optimize your site. Choose wisely.
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